In response to a chaotic, unpredictable range of on-again-off-again new tariffs, companies are realigning supply chains, investing in technology and developing risk mitigation strategies to navigate the uncertainty.

The current trade war is likely to impact industries such as agriculture, automotive and technology the most, but all will be affected. As the level of inflation almost inevitably rises, consumer spending and economic growth will slow. Companies are holding daily strategy meetings to assess risks and explore options, such as relocating supply chains or leveraging free trade agreements (FTAs) and foreign trade zones (FTZs).

To offset trade disruptions, businesses are also diversifying markets and suppliers. Southeast Asia has increased as a sourcing alternative to China, while existing agreements such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the U.S.-Mexico-Canada Agreement (USMCA) are being explored for new opportunities. Companies are also adopting dual-sourcing strategies and collaborating with 3PLs to ensure supply chain flexibility.

Technology plays a critical role in mitigating trade risks. Automated tariff management simplifies compliance, and tracks regulatory changes in real time, while data analytics help businesses assess financial impacts and optimize trade strategies. Integrated trade data systems streamline operations, reduce costs and enhance supply chain visibility.

Companies that embrace diversification, strategic partnerships and advanced technology are best positioned to withstand trade disruption that looks likely to go on for some time. By staying agile and informed, they can minimize financial exposure and maintain long-term supply chain resilience despite an unpredictable global trade picture.