The final mile remains one of the most complex and critical stages in parcel delivery—where high customer expectations often collide with outdated systems and limited flexibility. GLS, the fastest carrier in the Western U.S., is tackling this challenge head-on with a tech-forward, customer-centric approach. Through its innovative Bettermile integration, the GLS Go!App empowers recipients with real-time tracking, two-way communication, and the ability to reroute or reschedule deliveries on the fly.

This transformation is already delivering measurable results: a 25% drop in customer service calls, reduced hold times, and improved operational efficiency with up to 45 minutes saved per driver per day. With ongoing advancements in AI-powered route optimization, sustainability insights, and expanded delivery options such as out-of-home (OOH) drop points, GLS is redefining the final mile to be smarter, greener, and more reliable.

By solving the missed delivery dilemma, GLS is helping businesses boost customer satisfaction, build loyalty, and raise the bar for what delivery experiences can and should be. Read Turning Missed into Delivered - The Final Mile Reinvented to learn more.